Advertisers are the bankers of the imagination

Advertisers are the bankers of the imagination. This very short sentence reveals the essence of the relationship between advertising and reality, dream and consumer. Indeed, advertisers are the directors of dreams, our individual dreams and / or collective - that is by force of imagination, embodied in images, sounds, smells, movements, was born the desire. A desire that is not necessarily that of the object, but of what the object can bring. This is not the object that we buy, but, through him, a mindset, an identity, a lifestyle.

Bank of imagination, dream mirror, and advertising is an excellent way to access the collective representations within a dominant society. These representations, often unconscious, hidden, or repressed, become accessible, identifiable, observable on the small screen of TV, on the pages of newspapers or magazines to fashion or on the posters that we greet you at every junction or roundabout at each of our bypasses.

Twenty years ago the scientists said "nothing is more unpopular than advertising on TV" (1983) is still true. To get the best tv rates just visit growads.com.